CASE STUDY · WOOCOMMERCE + CUSTOM PRODUCT BUILDER
Bringing Fully Custom Baseball Bats Online With a Live WooCommerce Builder
Annex Baseball previously handled custom bat sales offline. SleekAlgo built a custom WooCommerce configurator that lets customers select a bat model, customize individual parts, see the result update visually and place the exact configuration into the cart.
A manual customization process became a self-service online sales channel.
LIVE BAT CONFIGURATOR — HANDLE, BARREL, STRIPE & LOGO SELECTORS
CONFIGURED BAT SUMMARY — OPTIONS & RESULTING PRICE
PROJECT SNAPSHOT
BUSINESS
Customized baseball bats
PLATFORM
WordPress + WooCommerce
BUILD
Fully custom product-builder plugin
KEY FEATURE
Live layered bat preview
PRICING
Option-level configurable pricing
OUTCOME
Configured & ordered online
Custom Bats Were Sold Offline
Before this project, Annex Baseball could sell customized bats, but the customization itself happened outside a complete ecommerce experience. Customers needed guidance around available combinations and could not independently build and preview the final product online.
Ask about options
→
Business explains combinations
→
Customer imagines the result
→
Manual order
Choose
→
Preview
→
Price
→
Order
THE BAT BUILDER
Every Part of the Bat Can Become Part of the Buying Experience
Each bat model is a separate WooCommerce product, and each model can expose its own available options, patterns, colors and pricing rules — not every model needs to offer the same choices.
01
Wood Type
02
Cupping
03
Size
04
Weight
05
Handle
06
Barrel
07
Stripe
08
Logo
09
Custom Name
10
Production Time
LIVE VISUAL PREVIEW
Customers See the Bat Change as They Configure It
Handle
→
Barrel
→
Stripe
→
Logo
— the bat preview updates as each selection changes.
THE HARDEST TECHNICAL PROBLEM
The Image Layers Had to Align Perfectly
The most technically demanding part was preparing and composing the product imagery. Individual bat sections needed to be sliced and positioned precisely so separate handle, barrel, stripe, logo and text layers appear as one seamless bat when options change.
Handle Layer
Barrel Layer
Stripe Layer
Logo / Text Layer
= One Seamless Bat Preview
The difficult part wasn’t creating color selectors — it was making independently configurable image pieces behave like one product.
Some Choices Change More Than the Appearance
Option pricing is configurable from the backend. Choices such as handle or barrel treatment, personalization and rushed production can add to the base price — not every option affects price, and the system carries the resulting configuration and price into WooCommerce.
Handle
may add price
Barrel
may add price
Stripe / Logo
typically no change
Custom Name
adds price
Rushed Production
adds price
WOOCOMMERCE CART — CONFIGURATION + RESULTING PRICE · TAP TO EXPAND
BACKEND MANAGEMENT
The Client Controls the Builder From WordPress
Bat Model
→
Option Groups
→
Individual Options
→
Images / Prices / Priority
MODEL-BY-MODEL OPTION MANAGEMENT — HANDLES, BARRELS, LOGOS, BARREL TEXT, STRIPES, WEIGHT & SIZE · TAP TO EXPAND
HANDLE OPTIONS — TITLE, PRICE, PRIORITY, IMAGE · TAP TO EXPAND
BARREL OPTIONS — COLOR TYPE & PRICE · TAP TO EXPAND
Model → available option groups → individual options → image/icon → price → priority. Administrators define the option set per bat model rather than relying on fixed WooCommerce variations.
COMMERCE INTEGRATION
What the Customer Builds Is What the Business Receives
Selected options are recorded with the WooCommerce cart/order data, connecting the interactive builder directly to the operational ecommerce workflow — handle, barrel, stripe, logo, size, weight, production time and custom baseball name all travel with the order.
A New Online Income Stream for Customized Bats
BEFORE
Custom bats sold offline
Manual explanation of options
Customer had to imagine combinations
No self-service visual builder
No complete online customization/order flow
AFTER
Custom WooCommerce bat builder
Live visual preview
Model-specific options
Dynamic option pricing
Personalized name/text
Configuration stored with the order
Customers configure and purchase themselves
Annex Baseball can now receive online orders for a product that previously depended on an offline customization process. The client reports increased orders and revenue since launch, though no percentage or monetary figures have been supplied — no sales totals, growth percentages or conversion figures are claimed here.
5-Star Client Review
★★★★★ 5.0
“One of the best contractors—super technical and really easy to work with. Typically I have to be very involved in projects and understand every little detail, but with Sleek Algo the process is easy and communication is clear, so I can easily share everything with the client. They’re fast, flexible and affordable.”
Collaborative
Clear Communicator
Committed to Quality
The Product Builder Became Part of the Sales Process
This wasn’t only a custom plugin. It transformed manual consultation → interactive product discovery → visual configuration → pricing → WooCommerce order — the broader SleekAlgo capability being demonstrated here.
Selling a Product Customers Need to Configure Before They Buy?
SleekAlgo builds custom WooCommerce product experiences around complex options, visual previews, dynamic pricing and real business workflows.