CASE STUDY · WOOCOMMERCE + CUSTOM PRODUCT CONFIGURATION
Turning Complex Custom Furniture Into a Manageable WooCommerce Buying Experience
Kozy Kingdom needed to move beyond a website that only displayed products. We built a complete WooCommerce store capable of handling hundreds of fabric choices, finish options, product configurations, dynamic pricing and supplier-specific shipping — while keeping pricing manageable for the client.
LIVE PRODUCT CONFIGURATOR — FABRIC, FINISH & DYNAMIC PRICE
CONFIGURATION CARRIED INTO THE WOOCOMMERCE ORDER
From product catalogue to fully configurable ecommerce.
PROJECT SNAPSHOT
BUSINESS
Rattan furniture retailer
PLATFORM
WordPress + WooCommerce
SCOPE
Ecommerce + configurator + pricing + shipping + migration + admin tools
CORE CHALLENGE
Complex product & pricing combinations
MANAGEMENT
Custom tools + Google Sheets pricing
OUTCOME
Live store receiving orders
The Products Were Online. The Buying Experience Wasn’t.
Before the rebuild, Kozy Kingdom’s website primarily listed furniture, fabrics and related product information. Customers could browse, but the business did not have a true ecommerce workflow for configuring and purchasing its highly customizable furniture online. A single furniture product could involve hundreds of fabric options, multiple product types, finish choices, additional options and different price impacts — and shipping varied by supplier and delivery method.
CLIENT CONCERN
Could this amount of pricing and configuration complexity realistically be maintained online?
THE CONFIGURATOR
Customers Can Build the Furniture They Actually Want
SleekAlgo built a custom WooCommerce configurator that lets customers choose the relevant product configuration before purchasing. The selected configuration is carried into WooCommerce cart and order data, so the business receives the exact choices made by the customer.
Product / Set Type
01
Fabric
02
Finish Options
03
Add-ons
04
Quantity & Model-Specific Options
05
→ Dynamic Price
A Fabric Library That Behaves Like Product Data
Kozy Kingdom’s catalogue includes a very large fabric library. Individual fabrics can affect the final price differently, and the available selections need to remain manageable inside WordPress. SleekAlgo created dedicated fabric-management functionality rather than forcing thousands of options into a generic variation interface.
CUSTOMER-FACING FABRIC SELECTOR
BACKEND FABRIC MANAGEMENT — STRUCTURED, NOT AD HOC
3,476 fabric records captured in the admin screenshot above — a point-in-time system snapshot, not a fixed catalogue total.
The Final Price Is Built From the Customer’s Choices
Pricing can change according to several layers of configuration. The system calculates the appropriate price based on the combination selected rather than relying on one simple product price. The frontend exposes clear price details so customers can understand how their configuration affects the subtotal.
Base Product
+
Product Type
+
Fabric
+
Finish
+
Add-ons
=
Calculated Price
Evidence: the live Price Details panel in the configurator screenshot above shows this calculation running in real time — Base Price, Selected Add-ons, Finish %, and Subtotal.
Shipping Rules Had to Match the Furniture Business
Furniture shipping is not a one-rate checkout problem. Kozy Kingdom uses different shipping charges based on supplier and delivery scenario, including home delivery and curbside shipping. Approximately 50 shipping-charge scenarios are actively used according to the project record.
SHIPPING RATES ADMIN — 42 RECORDS AT CAPTURE TIME
SUPPLIER-SPECIFIC SHIPPING CARRIED INTO THE ORDER
The 42 records shown are a screenshot-state snapshot, not the permanent total, and not every supplier uses identical shipping logic.
OPERATIONAL MANAGEMENT
Thousands of Prices Shouldn’t Mean Thousands of Manual WordPress Edits
A sophisticated configurator is only useful if the business can maintain it. SleekAlgo built a custom price-updater workflow around Google Sheets: the plugin generates product mappings from WooCommerce into a structured sheet, the client updates pricing in a familiar spreadsheet interface, and the updated data is pulled back into WordPress.
01
WooCommerce Products
02
Generate Product Mapping
03
Google Sheet
04
Client Updates Prices
05
Pull Data Back Into WordPress
04
Website Prices Updated
STEP 02 — GENERATE PRODUCT MAPPING
→
STEP 03–04 — SHEET · CLIENT UPDATES PRICES
→
STEP 05 — SYNC BACK TO WEBSITE
DATA MIGRATION
The Hardest Part Was Turning Existing Product Data Into a Working Ecommerce Model
The most demanding part of the project was migrating and normalizing the existing product and fabric information together with the pricing associated with each unique option. This required more than copying products into WooCommerce.
Configurator Logic
→
Fabric Relationships
→
Pricing Rules
→
Product Types
→
Shipping
→
Ongoing Administration
The Complexity Didn’t Disappear. It Became Manageable.
BEFORE
Product-listing website
No true ecommerce configuration
Complex prices difficult to maintain
Customization handled outside a complete online buying flow
AFTER
Full WooCommerce store
Custom furniture configurator
Dynamic pricing
Large fabric library
Supplier/delivery-specific shipping
Configuration stored with orders
Google Sheets price-management workflow
Store live, indexed and receiving orders
No sales totals, conversion figures, revenue uplift or order-volume numbers are claimed here — the outcome is a working, maintainable ecommerce system.
Client Video Testimonial
Frank Morris
Owner, Kozy Kingdom
WooCommerce Had to Adapt to the Business — Not Force the Business Into Standard Product Options
The system was built around how Kozy Kingdom actually sells: furniture → configurations → fabrics → pricing → shipping → operations — rather than forcing that business model into generic WooCommerce variations.
Selling Products That Don’t Fit Standard WooCommerce?
SleekAlgo builds WooCommerce systems around complex products, pricing rules, configurations, integrations and operational workflows.